SRMG Academy and Neom are teaming up for the second consecutive year in
a project designed to uncover and upskill young Saudi talent in
Master Your Platform is a four-week course in Riyadh that focuses on
essential digital skills required to thrive covering issues relating to
consumer journalism, travel, music, food, and lifestyle.
The two entities have co-designed the program, with SRMG bringing
together its global media team leaders to train and inspire the
participants, offering them a chance to train, be mentored, and
enter post-program internships and jobs at SRMG’s prestigious media
The course will be led by instructors from SRMG Academy, plus a group of
senior journalists with experience in some of the world’s biggest media
entities such as the BBC, Conde Nast, Reuters,
CNN Arabic, and SRMG’s top talent from the region.
The four-week hybrid course will focus on equipping the participants with
sophisticated digital skills that would help them stand out
in today’s rapidly-changing media industry. It will be split into two
phases: two weeks of intensive in-person classes followed by
two weeks of virtual training, including self-paced material developed
exclusively by SRMG Academy. At the end of the course, the
best performing trainees will be placed in a two-month paid internship at
SRMG and may be offered jobs at the end of the period
based on talent and business need.